What We Do:

Data-Driven Marketing Strategy

Marketing Analytics + Data Visualization

Market Research + Consumer Insights

Content Marketing + Content Creation

Influencer Marketing + Sponsorships

Data-Driven Marketing Strategy: 

• Marketing strategy + plan development, utilizing data to inform targeted plans
• Key performance indicator (KPI) recommendation
• Brand architecture + guidelines: Define positioning, differentiation, and messaging guidelines
• Communications + brand messaging architecture
  
  

Marketing Analytics + Data Visualization: 

• Help companies manage data as a strategic marketing asset to meet or exceed business objectives, oftentimes acting as an extension or member of Client’s team to identify, analyze and integrate data across internal disciplines
• Data Strategy: from identifying sources of quality customer, market and competitive data to analyzing it and connecting it to desired business outcomes, we derive actionable insights from data, ultimately driving improved marketing performance and revenue growth
  • User (and data) journey and touch point mapping 
  • Design engagement ecosystems
  • Develop measurement frameworks
  • Analyze multi-channel data and performance metrics to empower more valuable customer interactions
    • Multi-channel data sources include Google Analytics, e-mail campaign data, CRM/marketing automation data, sponsored content, earned media, clients' business intelligence and multiple licensed data sources 
• Develop executive dashboards covering a range of Key Performance Indicators, including Earned, Owned and Paid media measurement, competitive performance, etc.
• Data visualization + reporting
• Employ licensed databases to provide advanced analytics and reporting 

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Market Research + Consumer Insights: 

• New market assessments: Market sizing and opportunity assessment
• Consumer insights through ethnographies, focus groups, surveys and other custom market research tools
• User journey assessment and mapping
• Trend forecasting
• Social media listening
• Custom research to answer specific business questions and data needs

Content Marketing + Content Creation: Develop the right content that will be discovered by the right audience, in the right place and at the right time:

• Content Strategy: Develop a strategy that defines your distinct brand stories and maps out how content will communicate those key stories across your ecosystem (including editorial content calendars)
• Content Creation: Social media content, blog posts, infographics, ebooks, etc.
• Content Marketing + Distribution: Employ innovative paid media distribution channels (we're not talking banner ads here) that break through the noise - including sponsored editorial content, native (in-feed) advertising and mobile
• Marketing Communications + Collateral Development: 
  • Editorial writing: blogs, press releases, etc.
  • Brochures
  • Sales presentations
  • Website copy
  • Product descriptions
  • Annual reports, etc.
  • Awards submissions (that have won multiple awards for clients)

Influencer Marketing + Sponsorships: 

• Employ data (through syndicated database) to identify thought-leaders across subject matters relevant to client
• Collaborate with selected thought leaders and influencers to create branded content and ensure measurable, KPI-driven results
• Relationship management

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Let us show you how. We'd love to collaborate.