Services and Capabilities

What We Do:

Marketing + Communications Strategy:

Marketing strategy + plan development
Key performance indicator (KPI) recommendation
Brand architecture + guidelines: Define positioning, differentiation, and messaging guidelines
Communications + messaging architecture:

Analytics + Monitoring:

Content Marketing: Develop the right content that will be discovered by the right audience, in the right place and at the right time:

Content Strategy: Develop a strategy that defines your distinct brand stories and maps out how content will communicate those key stories across your ecosystem (including editorial content calendars)
Content Creation: Social media content, blog posts, infographics, ebooks, etc.
Content Marketing + Distribution: Employ innovative paid media distribution channels (we're not talking banner ads here) that break through the noise - including sponsored editorial content, native (in-feed) advertising and mobile

Influencer Marketing:

Employ data (through syndicated database) to identify thought-leaders across subject matters relevant to client
Collaborate with selected thought leaders and influencers to create branded content and ensure measurable, KPI-driven results
Relationship management

Market Research + Consumer Insights:

New market assessments: Market sizing and opportunity assessment
Consumer insights through ethnographies, focus groups, surveys and other custom market research tools
User journey assessment and mapping
Trend forecasting
Social media Insights
Social media listening
Custom research to answer specific business questions and data needs

Editorial Writing + Copy Optimization (and Awards Submissions):