What We Do:

Data-Driven Marketing Strategy

Marketing Analytics + Dashboards

Market Research + Consumer Insights

Communications + Content Marketing

Influencer Marketing + Sponsorships

Data-Driven Marketing Strategy: 

• Marketing strategy + plan development, utilizing data to inform targeted plans
• Data audits: identify the right data sources for client objectives
• Key performance indicator (KPI) recommendation
• Brand architecture + guidelines: Define positioning, value proposition, differentiation, and messaging guidelines
• Customer journey development
• Communications + brand messaging architecture
  
  

Marketing Analytics + Dashboards for Executive Reporting: 
We help companies manage data as a strategic marketing asset, oftentimes acting as an extension of Client’s team to identify, analyze and integrate data across internal disciplines:

• Data Strategy and Collection: from identifying sources of quality customer, market and competitive data to analyzing it and connecting it to desired business outcomes, we derive actionable insights from data, ultimately driving improved marketing performance and revenue growth
  • Work with data sources including Google Analytics, e-mail campaign data, CRM/marketing automation data, sponsored content, earned media, clients' business intelligence and multiple licensed data sources
• User (and data) journey and touch point mapping 
• Design engagement ecosystems
• Develop measurement frameworks
• Develop executive dashboards covering a range of KPIs
  Identify customer segments

 We also received additional certification through Cornell University during the Summer of 2020, earning an online certificate in Marketing Analytics, focusing on:

• Measuring customer preferences
• Analyzing segmentation and targeting
• Using data for positioning brands
• Predicting and managing customers’ lifetime value
• Market response modeling
• Optimizing digital advertising with analytics

Market Research + Consumer Insights: 
We conduct custom research to answer consumer and market/business questions, and to recommend revenue-driving optimization opportunities. Techniques include:

• New market assessments: Market sizing and opportunity assessment
• Consumer insights through ethnographies, focus groups, surveys and other custom market research tools
• Customer journey assessment and mapping
• Customer segmentation analysis
• Trend forecasting
• Social media listening
• Custom research to answer specific business questions and data needs

Communications + Content Marketing: Develop the right content that will be discovered by the right audience, in the right place and at the right time:

• Content Strategy: Develop a strategy that defines your distinct brand stories and maps out how content will communicate those key stories across your ecosystem (including editorial content calendars)
• Content Creation: Social media content, blog posts, infographics, ebooks, etc.
• Content Marketing + Distribution: Employ innovative paid media distribution channels (we're not talking banner ads here) that break through the noise - including sponsored editorial content, native (in-feed) advertising and mobile
• eCommerce + Sales Content:
  • Copy and content for Amazon and e-commerce sites, including product detail copy
  • Brochures, presentations and material to empower Sales 
• Marketing Communications + Collateral Development: 
  • Editorial writing: blogs, press releases, etc.
  • Brochures
  • Sales presentations
  • Website copy
  • Product descriptions
  • Annual reports, etc.
  • Awards submissions (that have won multiple awards for clients)

​Influencer Marketing + Sponsorships: 

• Employ data (through syndicated database) to identify thought-leaders across subject matters relevant to client
• Collaborate with selected thought leaders and influencers to create branded content and ensure measurable, KPI-driven results
• Relationship management

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Let us show you how. We'd love to collaborate.