Marketing + Communications Planning: Diagnose key business challenges and develop a KPI-grounded marketing strategy + plan; define communications + messaging architecture, positioning, point of differentiation, and define how that story is expressed through brand and messaging guidelines.
Analytics + Monitoring (Communications, Content + Media): Measure the impact and ROI of earned and paid media. Employ marketing technology (martech) platforms to provide advanced analytics + reporting, and identify emerging patterns to inform content, communications and Public Relations.
Content Marketing: From content strategy, planning and creation - to distribution and placement - we work with you to develop the right content that will be discovered by the right audience, in the right place and at the right time. To this end, our capabilities include:
Content Strategy + Creation: Develop a strategy that defines your distinct brand stories and maps out how content will communicate those key stories across your ecosystem (including content calendars). Create the content that brings your brand to life, makes you discoverable and drives search results.
Content Marketing + Distribution: Employ innovative paid media distribution channels (we're not talking banner ads here) that breaks through the noise - including sponsored editorial content, native (in-feed) advertising and mobile.
Influencer Marketing: Employ data (through syndicated database) to identify influencers with trusted expertise in specific subject matters relevant to your brand. Collaborate with selected influencers to create branded content and ensure measurable, KPI-driven results.
Market Research + Consumer Insights: Assess markets, customers + culture (insights + trends), and diagnose brand challenges and opportunities through research (both primary and secondary). Deliverables include reports with actionable recommendations, and user journeys (visualized). Other sample research capabilities include:
User journey assessment and mapping
Consumer exploration (through focus groups, surveys and other custom tools)
New market sizing and opportunity assessment
Program efficacy measurement
Editorial Writing + Copy Optimization (and Awards Submissions): Editorial writing and collateral development; this includes creating original editorial brand content, as well as editing and optimizing web and other copy to increase performance against specific business objectives. We also identify + create industry award submissions that have won multiple awards for clients.