Marketing strategy + plan development, utilizing data to inform targeted plans
Data audits: identify the right data sources for client objectives
Key performance indicator (KPI) recommendation
Brand architecture + guidelines: Define positioning, value proposition, differentiation, and messaging guidelines
Customer journey development
Communications + brand messaging architecture
Marketing Analytics + Dashboards for Executive Reporting: We help companies manage data as a strategic marketing asset, oftentimes acting as an extension of Client’s team to identify, analyze and integrate data across internal disciplines:
Data Strategy and Collection: from identifying sources of quality customer, market and competitive data to analyzing it and connecting it to desired business outcomes, we derive actionable insights from data, ultimately driving improved marketing performance and revenue growth
Work with data sources including Google Analytics, e-mail campaign data, CRM/marketing automation data, sponsored content, earned media, clients' business intelligence and multiple licensed data sources
User (and data) journey and touch point mapping
Design engagement ecosystems
Develop measurement frameworks
Develop executive dashboards covering a range of KPIs Identify customer segments
We also received additional certification through Cornell University during the Summer of 2020, earning an online certificate in Marketing Analytics, focusing on:
Measuring customer preferences
Analyzing segmentation and targeting
Using data for positioning brands
Predicting and managing customers’ lifetime value
Market response modeling
Optimizing digital advertising with analytics
Market Research + Consumer Insights: We conduct custom research to answer consumer and market/business questions, and to recommend revenue-driving optimization opportunities. Techniques include:
New market assessments: Market sizing and opportunity assessment
Consumer insights through ethnographies, focus groups, surveys and other custom market research tools
Customer journey assessment and mapping
Customer segmentation analysis
Trend forecasting
Social media listening
Custom research to answer specific business questions and data needs
Communications + Content Marketing: Develop the right content that will be discovered by the right audience, in the right place and at the right time:
Content Strategy: Develop a strategy that defines your distinct brand stories and maps out how content will communicate those key stories across your ecosystem (including editorial content calendars)
Content Creation: Social media content, blog posts, infographics, ebooks, etc.
Content Marketing + Distribution: Employ innovative paid media distribution channels (we're not talking banner ads here) that break through the noise - including sponsored editorial content, native (in-feed) advertising and mobile
eCommerce + Sales Content:
Copy and content for Amazon and e-commerce sites, including product detail copy
Brochures, presentations and material to empower Sales