The best representation of what we do is to show you, and to demonstrate results. To that end, below you will find a sample of some key projects, accomplishments and KPIs moved on behalf of our clients. While the proprietary nature of our client's data and business means that we can only present limited information publicly, we're always happy to discuss the outcomes and results you might expect for your specific business. 

Construction

• Objectives: 
  • Increase traffic to website, lead acquisition and brand recognition in a highly competitive market
• Strategy + Tactics: 
  • ​Create content (blog articles, press releases, website copy) that drives valuable traffic and aligns to SEO/SEM strategies
  • Create submissions for industry awards to increase recognition of client's work, positioning them as authority and innovator in their line of business
• Results Achieved:  
  • 5 leading industry awards won (through award submissions)
  • 25+ editorial and blog posts created that contributed to client's first-page, leading search rank and traffic growth  

Competitive Site Traffic Analysis (Healthcare, Cruising and Other Industries)

• Objectives: 
  • Understand traffic patterns to Client website properties - and to competitors - including seasonality, key traffic drivers (marketing/media platforms), top-performing site sections, keywords, etc.
• Strategy + Tactics: 
  • Employ licensed database(s) to source monthly, quarterly and annual web traffic data for both clients and competitors, including sources of traffic and paid/organic key search terms used
• Results Achieved:  
  • Identified insights to inform Client's paid search/keyword strategy, SEO efforts, content marketing efforts, and to ultimately increase traffic to website Month over Month (initially, increased site traffic by over 30% over Q4)

Cruising + Travel

• Objectives: 
  • Diagnose the onboard customer journey to conversion, identifying decision points and communications vehicles employed by guests/travelers to inform/inspire each decision point
  • Identified optimization and cost-reduction opportunities based on guest usage of various onboard communications vehicles
  • Diagnosed key trends + insights to action for onboard revenue generation (travel, dining, design, hospitality and entertainment)
• Strategy + Tactics: 
  • Conduct guest ethnographies and stakeholder interviews (onboard focus groups, interviews), as well as guest surveys (online)
  • Secondary research employing licensed data to inform consumer (travel) demand patterns
  • Competitive and industry research 
• Results Achieved:  
  • Several opportunities identified were ultimately incorporated into the onboard experience for conversion opportunities (and revenue generation)
  • 115+ cruise guests interviewed through primary, ethnographic research
  • 5> countries represented across 12+ custom travel research reports; several opportunities identified were ultimately incorporated into the onboard experience for conversion opportunities
  • 1 user journey spanning 12+ customer touch-points created - outlining optimization opportunities to drive revenue

Earned Media Reporting + Auditing

• Objectives: 
  • Develop monthly data-driven dashboards tailored to senior executives, reporting on Key Performance Indicators (KPIs) for communications and public relations (earned media) efforts, ranging from Global, to National (U.S) to local/regional (South Florida) in geographic scope
• Strategy + Tactics: 
  • Employ licensed database to pull customized data on earned media performance, including Advertising Value, top-performing and most influential publishers and writers, competitive share of voice, resonance of key strategic messaging pillars, and website traffic patterns through media coverage
• Results Achieved:  
  • Monthly data analysis that helps diagnose the ROI/impact of earned media (and other marketing, communications efforts)
  • Identify opportunities to optimize marketing/PR strategies and tactics by focusing media outreach and pitch efforts on most influential publications, editors and writers - as well as on topics/conversations of interest and impact 
  • Gauge competitive earned media and strategic communications efforts, in order to impact a more differentiated strategy

Healthcare + Medical

• Objective: Drive traffic and lead (patient) acquisition for key service lines by integrating the brand into key trending conversations in the national and local conversation
• Strategy + Tactics: Content Marketing strategy + campaign execution employing paid native content marketing, email marketing and thought leaders/ambassadors as "influencers"
• Results Achieved:  
  • At least 30%+ increase in traffic driven through content marketing + influencer marketing efforts during a typical quarter
  • Consistent year over year growth of site traffic - even during Global pandemic and traditionally slower seasons
  • Acquired incremental followers (social media) among strategic demographic audiences

Insurance (Corporate)

• Objectives: 
  • Website relaunch for Latin American region of Global insurance brand
• Strategy + Tactics: 
  • ​Refresh website copy, navigation and imagery to comply with new Global website and communications template, working within matrix organization for collaboration, reviews and approvals
• Results Achieved:  
  •  5 Latin American countries successfully represented in 1 website refresh and launch

Nutritional Supplements 

• Objectives: 
  • Create awareness - and ultimately drive conversion - for new products augmented to an established brand
• Strategy + Tactics: 
  • ​Content Marketing + Communications strategy - informing communications hierarchy on website and other channels
    
  • Campaign execution employing paid content distribution platforms, streaming audio and social media
  • Amazon Storefront presence and communications
  • Sales communications for pharmacies, retailers, etc.
    
• Results Achieved:  
  • Increased sales by more than 80% at campaign launch, vs. pre-period
  • Consistently driving traffic growth to Amazon Storefront among incremental audiences that had not previously considered brand - increasing consideration
  • Drove incremental audiences to discover new products
  • Supported drive to both brand ecommerce and retail channels, gaining insight into different customer segments