The best representation of what we do is to show you, and to demonstrate results. To that end, below you will find a sample of some key projects, accomplishments and KPIs moved on behalf of our clients. While the proprietary nature of our client's data and business means that we can only present limited information publicly, we're always happy to discuss the outcomes and results you might expect for your specific business. 

Construction

• Objectives: 
  • Increase traffic to website, lead acquisition and brand recognition in a highly competitive market
• Strategy + Tactics: 
  • ​Create content (blog articles, press releases, website copy) that drives valuable traffic and aligns to SEO/SEM strategies
  • Create submissions for industry awards to increase recognition of client's work, positioning them as authority and innovator in their line of business
• Results Achieved:  
  • 5 leading industry awards won (through award submissions)
  • 25+ editorial and blog posts created that contributed to client's high search rank and traffic growth 

Cruising + Travel

• Objectives: 
  • ​Diagnose the onboard customer journey to conversion, identifying key milestones and communications vehicles employed by guests/travelers
  • Identify optimization and cost-reduction opportunities based on consumer usage of various onboard communications vehicles
  • Diagnose key trends + insights to action for onboard revenue generation (travel, dining, design, hospitality and entertainment)
• Strategy + Tactics: 
  • ​Conduct guest ethnographies (onboard focus groups, interviews), as well as guest surveys (online)
  • Secondary research employing licensed data to inform consumer (travel) demand patterns
  • Competitive and industry research 
• Results Achieved:  
  • 115+ cruise guests interviewed through primary, ethnographic research
  • 5> countries represented across 12+ custom travel research reports; several opportunities identified were ultimately incorporated into the onboard experience for conversion opportunities
  • 1 user journey spanning 12+ customer touch-points created - outlining optimization opportunities to drive revenue

Data + Analysis (across verticals, industries)

• Objectives: 
  • ​Develop monthly data-driven dashboards tailored to senior executives, reporting on Key Performance Indicators (KPIs) for marketing and public relations (earned media) efforts, ranging from Global, to National (U.S) to local/regional (South Florida) in geographic scope
• Strategy + Tactics: 
  • ​Employ licensed database to pull customized data on earned media performance, competitive share of voice, resonance of key strategic messaging pillars, and website traffic patterns through media coverage
• Results Achieved:  
  • Monthly data analysis that helps diagnose the ROI/impact of earned media (and other marketing, communications efforts)
  • Identify opportunities to nimbly optimize marketing/PR strategies and tactics to better respond to emerging industry trends, or to competitive efforts
  • Gauge competitive earned media and strategic communications efforts, in order to impact a more differentiated strategy

Healthcare + Medical

• Objective: Drive traffic and lead (patient) acquisition for key service lines by integrating the brand into key trending conversations in the national and local conversation
• Strategy + Tactics: Content Marketing strategy + campaign execution employing sponsored influencers and paid content distribution platforms
• Results Achieved:  
  • At least 30%+ increase in traffic driven through influencer + content marketing efforts during a typical quarter
  • Drove new email subscribers
  • Acquired incremental followers (social media) among strategic demographic audiences

Insurance (Corporate)

• Objectives: 
  • Website relaunch for Latin American region of Global insurance brand
• Strategy + Tactics: 
  • ​Refresh website copy, navigation and imagery to comply with new Global website and communications template, working within matrix organization for collaboration, reviews and approvals
• Results Achieved:  
  •  5 Latin American countries successfully represented in 1 website refresh and launch

Nutritional Supplements 

• Objectives: 
  • Create awareness for new products augmented to an established brand
• Strategy + Tactics: 
  • ​Content Marketing strategy + campaign execution employing paid content distribution platforms and social media
  • Earned media and other analysis to identify trending conversation topics
• Results Achieved:  
  • Increased sales by more than 80% at campaign launch, vs. pre-period
  • Drove incremental audiences to discover new products
  • Supported drive to both brand ecommerce and retail channels, gaining insight into different customer segments