Founder's Experience

​Luna Brand Consulting is a woman-owned small business working with big brands (and those with big aspirations). Driven by Paloma M. Vazquez, Luna was born from two decades of experience working with global brands in multi-disciplinary corporate marketing and advertising roles - and from a vision to bridge the sophistication and discipline of corporate marketing with the agile, innovative spirit of small business.

I founded Luna because I thrive on change and evolution - and love solving the business and marketing challenges that result from them. After nearly two decades as a Global brand marketer, it is increasingly evident that the best path to ensure longevity is to continually evolve - and stay relevant. This involves continually monitoring and understanding the shifts impacting your customer, culture and the marketplace - and evolving your approach. It's as true for a brand as it is for an individual. 

I have accumulated 20+ years' experience (13+ of those post-MBA) working with Global consumer and service brands (including the below). Luna's agility, results, depth of experience on Global brands, and network of multi-disciplinary resources and development/executional partners has made us the go-to partner when clients need depth of expertise to develop agile marketing solutions to business challenges - and solutions that generate results. 

​​A breadth and diversity of experiences have afforded us an informed and widened brand and business perspective. This experience includes:

• Brand and marketing strategy 
• Marketing and communications planning
• Editorial and content strategy and creation
• Market research, consumer insights and assessing new market opportunities
• Digital and social media marketing
• Product marketing and development - testing new product concepts and taking them to market
  
  

I keep a close pulse on innovation and changing consumer behaviors, previously serving as a Contributing Editor for a well-respected creative industry publication - PSFK. You can get an additional sense for my experience on my LinkedIn profile. ​

Our Approach

Our approach is grounded in the fact that - before you can efficiently execute any marketing initiative - you need to understand why you're doing it, and if it's the most strategic course of action. Achieving your business objectives, capturing your customers' hearts and minds, and ultimately delivering a positive ROI are contingent upon the right strategy - in other words, answering the question of "why?"  That's where we excel: developing results-focused marketing and communications at the intersection of your business objectives - and your customers' desires. 

Core Strengths

While our strongest differentiators are our results - and the exceeded expectations of our clients - we believe a few key strengths serve as our core differentiators:​

• ​Agility through independence 
• Depth + Detail (Quality) throughout everything we develop and create. We don’t settle for “good enough” - we deliver exceptional quality through depth of knowledge.     
• Insight through depth of multi-disciplinary experience on Global brands
• Results through strategic grounding and accountability