Founder's Experience

​Luna Brand Consulting is a woman-owned small business working with big brands (and those with big aspirations). Driven by Paloma M. Vazquez, Luna was born after nearly two decades working with global brands (including those below) in multi-disciplinary corporate marketing and advertising roles - and from a vision to bridge the discipline and sophistication of corporate marketing with the agile + innovative spirit of small business. In other words, Luna Brand Consulting was born to provide clients and partners the discipline and experience of Global, corporate marketing with the personalized touch of a boutique shop.

​A breadth and diversity of experiences across those nearly 20 years afford  Luna Brand Consulting a widened brand perspective, including:

• Brand and marketing strategy 
• Marketing and communications planning
• Editorial and content strategy and creation
• Market research, consumer insights and assessing new market opportunities
• Digital and social media marketing
• Product marketing and development - testing new product concepts and taking them to market

​I founded Luna Brand Consulting because I thrive on change and evolution - and love solving the business and marketing challenges that result from them. It became increasingly evident to me that the best path to ensure longevity and relevance is to continually evolve. This involves continually monitoring and understanding the shifts impacting your customer, culture and the marketplace - and evolving your approach to cut through those changes. And it's oftentimes easier to adapt quickly and nimbly when you're small.
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I also keep a close pulse on innovation and changing consumer behaviors, previously serving as a Contributing Editor for a well-respected creative industry publication - PSFK. You can get an additional sense for my experience on my LinkedIn profile. ​​

Core Strengths: Why Luna Brand Consulting

While our strongest differentiators are our results - and the exceeded expectations of our clients - we believe a few key strengths serve as our core differentiators:​

• ​Agility through independence: not reporting to a larger agency or corporate structure allows us impartiality and independence to recommend truly innovative "out of the box" solutions - and to test and learn, quickly.
• Depth + Detail (Quality) throughout everything we develop and create. We don’t settle for “good enough” - we deliver exceptional quality through depth of knowledge. We also tend to "go deep" with our clients, integrating directly into their organizations - and serving as an extension of their teams.   
• Insight through data (we have acquired the license to multiple databases), depth of multi-disciplinary experience on Global brands and within complex organizations - and through an extended network of independent resources.
• Results through strategic grounding and accountability (our proposed strategies and tactics are always tied to data). We provide regular, insightful performance measurement + reporting, and optimize every tactic we activate.
• Solutions: We approach Marketing as a means to solve business challenges and objectives. We believe that Marketing is a solution to achieve measurable business objectives - and not merely an expense. ​

​Let us show you how. We'd love to grab coffee and discuss your business needs.